Savvy Career Management: Brand You

FRESH CAREER ARTICLE FROM THE COACHM REPORT NEWSLETTER

Twenty-first century career management is all about creating "brand you" value, implementing specific steps to "sell" that value to others, and planning/achieving your career goals through the process. Personal marketing and research is where most job seekers fall sadly short. They create a résumé, answer some want ads, and are often disappointed with the number and/or quality of interviews that they obtain. They do not do the tough legwork necessary for true success. They do not realize that "looking for a job" is yesterday's employment news.
 

What do successful people do?

Today's savvy careerists manage their short- and long-term employment goals from every angle, creating their own future and their own job security. They know that it takes motivation and tenacity to run a continual personal marketing campaign so that when necessary, they can rev into high gear and move forward without great stress. They know that:

• When you look for a job, you need to demonstrate value in the eyes of the employer. Value will get you an interview.
• When you demonstrate undeniable value in the interview, that value will get you a job.
• When you consistently achieve results in your career, you create value.
• Marketing your value will create your career.

DON'T assume that good job performance will create employer and industry recognition.

DO understand that you can create and market a personal “branded image” that will be recognized throughout your industry.

 
- Deborah Wile Dib, reprinted with permission

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